When Men Redefine Beauty & Wellness

A new era where elegance and expertise are also expressed in the masculine form

For a long time, beauty institutes, spas, and the wellness world were almost exclusively associated with women.
But the codes are evolving – and fast.

A Profession in Transition

More and more men are joining the profession. In 2023, the sector counted around 62,200 employees, of which 4.5% were men – nearly 2,800 professionals (Beauty-Cosmetics Industry Report 2024, CNAIB).

By comparison, in 2008, they represented barely 2% of the workforce.

Gender diversity is progressing even faster in beauty education, where men now represent 16.5% (Esthetics-Cosmetics Industry Report 2024, CNAIB).

Beauty is no longer a gendered field: it has become a universal language – one of confidence, expertise, and attention to detail.

Uniforms Designed for Them

A uniform is not just work clothing– it is an ally for every professional.

It reflects credibility, supports movement, and ensures a flawless image throughout the day.

Our men’s professional clothing range meets these needs:

• Savane Tunic for Men: modern cut, clean lines
• Cap Cod Tunic: understated, elegant style
• Mexico Polo: soft, fluid fabric for all-day comfort
• Acapulco Tunic: flexible and breathable

Why It Matters

The phenomenon of enclothed cognition (Adam & Galinsky, Journal of Experimental Social Psychology, 2012) proves that our clothing influences our mindset and behavior.

In the spa and beauty industry, the right work uniform boosts self-confidence and enhances the client’s perception of the experience.

Marketing studies (Shao et al., Journal of Business Research, 2004) even show that professional outfits perceived as appropriate increase satisfaction and purchase intention.

Don’t leave your team without the right solution: offer them uniforms that embody their professionalism and allow them to feel comfortable in every movement.

Beauty Has No Gender

Men now have a full place in institutes – as clients, as team members, and as enthusiasts.

This openness is an opportunity: it enriches the experience, diversifies profiles, and helps the profession grow.

Discover our men’s collection now and choose the styles that will elevate your team.